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Top Content Creators Feature

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How to Use the Top Content Creators Feature

The Top Content Creators feature helps users identify and analyze key content creators generating User-Generated Content (UGC) on platforms like YouTube and TikTok. This feature provides valuable insights into creator activity, engagement, and audience sentiment.

1. Accessing Top Content Creators

To find the Top Content Creators chart:

  1. Locate any video source included in your sources list. 

  2. Click the Explore button next to the selected video source.youtube source list.png

  3. On the source page, scroll down until you see the Top Content Creators chart (located just before the Interaction Explorer).TCC module .png

2. Understanding the Top Content Creators Chart

The chart displays a ranked list of content creators actively producing UGC on the selected video source. For each creator, the following data is available:

  • Amount of Videos Produced – Total number of videos created by the content creator.

  • Amount of Comments – Total number of comments received across their videos.

  • Amount of Negative Comments – Number of comments classified as negative.

  • Amount of Positive Comments – Number of comments classified as positive.

  • Estimated Community Members – Approximate audience size of the creator.

  • Overall Sentiment – General sentiment of the audience towards the creator’s content.

  • Most Discussed Categories – Key categories for the topics frequently mentioned in relation to the creator’s content.TCC one row.png

3. Exploring Creator-Specific Insights

To get a deeper analysis of a specific content creator:

  1. Click the Explore button on the right side of the chart.TCC explore button.png

  2. This will generate a dynamic report for the selected creator, similar to the Data Overview module.TCC channel summary.png

  3. The report includes:

    • Summary – Summary for the three main metrics: Sentiment, Interactions and Est. Community Size

    • Toxicity Summary – Toxicity analysis specific for the selected channel
    • Sentiment and Interaction Volume Over Time – Trends in engagement and sentiment shifts.

    • Most Discussed Categories – Breakdown of key categories of the topics driving the discussions.

    • Sentiment Drivers – Factors influencing positive or negative sentiment.

    • Talking Points – Key themes and highlights from user discussions.

    • Interaction Explorer – A closer look at engagement metrics and audience behavior.

By using the Top Content Creators feature, users can quickly identify influential creators, track audience sentiment, and gain strategic insights for community engagement.

 

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